Why Digital Agencies Should Consider Productizing Their Services


The more things change, the more things stay the same. As the Internet continues to revolutionize every aspect of the way in which we interact, it becomes easy to lose sight of the potential that lies dormant in our business ventures.

We tend to give more than we get. We offer services to our clients without exploring the marketability of those services. If you’re a small- or medium-sized digital agency, it’s possible that you’re missing out on valuable opportunities to expand your reach and connect with your clients.

Brainstorm and Branch Out

Without turning this into a self-help seminar, I’m going to ask you to take out a pen and paper and start making a list. Write down all of the services that your company provides. Go down the list and jot down a dollar sign next to all of the services from which you draw income. Could any of the services you’re currently deriving the most revenue from be somehow turned into a product?

If you’re a digital agency with an expanding client base, it’s worth your while to consider productizing some of the services that you are currently making money from.

Whether it’s graphic design, copywriting, or web design, many of the services you’re currently offering could be productized to supplement the bottomline of your business, diversify your business and allow for your business to start growing at an exponential rate.

How You Stand to Benefit

By productizing your services, your company stands to grow at a rapid pace. When you look at major corporations, you might marvel at the wide variety of services that they offer. How did they master so many skills? How did they get there? Believe it or not, many of those massive conglomerates started as small-scale digital ventures and, little by little, by productizing the services they offered, these online mom-and-pop shops expanded into gigantic multi-service platforms.

It might seem daunting at first, and you might not have the staff or infrastructure to expand just yet, but by productizing your services and starting to branch out, you can draw more resources into your company and explore new avenues for success.

Productizing: More Vital Now than Ever

It’s important to productize because your competitors are productizing, too. The age of the hyper-specialized digital agency operating in horizontal markets is over. More and more companies are recognizing the demand for a full-service online business partner. Time is of the essence: the longer you wait to productize, the more likely it is that another business will snap up your clients.

Think of it this way: as a general rule, the more products you provide, the more customers you will attract. Word of mouth spreads quickly. Your regular customers will take advantage of the variety of products you have to offer. If you build trust with your clients on one project, they are more likely to consult you on another. A diversified menu of available services and products is the number one way to attract clients and keep them coming back.

Productizing is Intrinsically Flexible

Productizing is not a zero-sum game. You don’t need to think of it as winning vs. losing. You can test the waters and scale up or down depending upon the success of your venture and the demands that your new products attract. Think of it like a TV show. If the show really takes off, you might spend years reaping the benefits from the success of the original show. But given time, your fans might want a spinoff. You might stand to gain from exploring some of the minor characters in your original scripts. Since you’ve already taken the time to invent these characters and bring them to life, you might as well do your fans a solid favor and give these characters their moment in the sun. At the same time, you don’t want to overextend yourself or ruin the legacy of the original show, so it’s important to find the right balance and to match supply with demand.

How We Can Help

At Pagestead, we know all about productizing: it’s how we got our start. We specialize in tailoring software packages to suit the needs of digital agencies like yours, and we have helped hundreds of businesses market their products to loyal clients and new customers alike. We stick with our clients every step of the way. From the initial exploration phase to the deployment and marketing stages, our consultants will not only set you up with the goods, but supply you with the suggestions and feedback necessary to make sure that your new services take off.

We offer fixed prices for our software packages so that you know what to expect. Our top-of-the-line software is provided at predetermined price points, and we pride ourselves in being the most cost-effective software provider in the business.

When you’re thinking about productizing your services, the most important thing to consider is the existing demand for the products you might offer. To that end, it is vital to consult an experienced software design firm who knows the ins and outs of the business.

Tried and True Service with an Eye on the Future

At Pagestead, we offer reliability, dependability, and consistency at the same time that we help you innovate by utilizing the most cutting-edge technology and techniques in the industry. Contact us for a free consultation so that we can show you all of the benefits that our service has to offer.

As a multifaceted software provider ourselves, we know how to help you expand on the ideas that inspire you, and tap into the potential that might be hiding in plain view. Your success is our success. We specialize in assisting digital agencies in productizing their web design services, and we know that we’re pretty darn good at it.

We believe that our track record speaks for itself, and as your business continues to grow and expand, we will continue to provide the same expert guidance that has helped us succeed. Our tried-and-true methods blend stability with innovation. We call ourselves Pagestead for a reason: we are professionals, and we’re here to usher your digital agency into a new era of prosperity and success.

About the author

Matt Naus

I have been building web applications and other digital products for more then a decade. Currently on an exciting journey discovering the ins and outs of content marketing while growing my newest business. Dedicated to helping digital agencies and entrepreneurs around the world succeed!

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