Trending Designs in Website Themes


Design trends change from year to year. And if you’ve ever been to a website that seems like it’s stuck in the last decade, you know how important it is to stay current with design trends. If you aren’t keeping up with what’s popular in web design, it’s going to be hard to plan a redesign that helps propel you into the current year from a design perspective.

That’s why we’ve compiled some trends in website themes that have shown themselves to be here to stay, for at least the next few years.


Asymmetrical Designs

This recent design trend has been gaining in popularity recently. At a fundamental level, these are designs that don’t form a mirror image on the page. Instead of using a basic grid for the design, a creative mixture of pictures and text to balance out the layout, and end up creating some unique and pleasing designs in the process.

Bring a unique emphasis to your content and break through the monotony of traditional web design layouts.

If you are a design focused person or business, this type of design is excellent for expressing that design sensibility, and you might think about using Asymmetrical design in your next web project.


Invision Design Genome

Invision Design Genome





Bold Typography

Using stylish, bold fonts on websites, in huge sizes is a great way to grab the attention of your readers. With screens getting bigger and clearer, opportunities abound to use creative fonts and typefaces to help tell the story of your business or product.

Typography can be a potent visual tool, and if you haven’t thought about using a typeface to help set your website apart, you should consider it.







Vivid Colors

Using vivid colours that grab the attention of visitors is a great way to inspire excitement. Vibrant colours with a lot of saturation have made a healthy appearance in modern web design, and for the moment it looks as if they are here to stay.

With advancements in displays that allow more users to see more colours easily, this is an obvious opportunity to make a change, and stand out. Use more colour!








Stock photos don’t cut it anymore. The kind of visual content on websites has shifted towards more illustrated designs. Illustrations can be found everywhere on the web. These illustrations are helpful for emphasising concepts that are hard to convey using traditional stock photos. And, they are a great way to create a visual brand and to add personality to an otherwise standard design.

If you haven’t thought about adding illustrations to your website yet, you should consider it. But make sure to take the time to find what your expectations are regarding the illustrations. Do you want to develop a brand, emphasise a concept, or impress visitors with an impressive visual experience?

Whatever might be the case, illustrations are a beautiful design trend that you can capitalise on when building your website.






SVG Shape Backgrounds

Using SVG to add fluid shapes to your background is something you’ve no doubt seen around lately. These backgrounds are flowing images that extend beyond the fold of the page and into other sections. The shapes are impressive and colourful and help to give a fresh feeling to the design of the website.

Sometimes these shapes are harsh triangles and right angles, other times they are flowing, spherical, or organic. No matter the form, these backgrounds have made a dramatic entrance and are here to stay.





Between the off-kilter layouts, bold colours, big fonts, and illustrations, the web is getting a lot more fun. There is a lot of opportunities to experiment and create a unique combination of these design aesthetics that best suits your brand.

The design of websites has taken the front seat in recent years, and it is more important than ever before to be on top of your game when it comes to the design of your website. It’s easy to fall behind and miss out on the opportunity to make an impact, especially when things change so fast.

Now is an exciting time for web design, so if you were thinking about a website redesign, now is a great time to get started!



About the author

Matt Naus

I have been building web applications and other digital products for more then a decade. Currently on an exciting journey discovering the ins and outs of content marketing while growing my newest business. Dedicated to helping digital agencies and entrepreneurs around the world succeed!

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