Bootstrapping Your Company’s Marketing

Bootstrapping Your Company's Marketing

Marketing your business is an essential building block for success. But it can be hard to do if you’re a small company, or if you aren’t familiar with how to go about it. You might have read advice online about how to master social media or build an email list. But how does that help your small business, startup, or side-project succeed? If your company doesn’t make itself known to customers, or...

Marketing and Social Media Trends for 2019

Marketing and Social Media Trends for 2019

Marketing is an essential part of doing business. Especially as we move into 2019. Marketing your business online is the most effective way to grow your business and increase revenue. Online marketing also boasts impressive ROI for just a minimal amount of effort if you know where to focus. And knowing where to focus is perhaps the most important part of marketing your business online. If you run...

Selecting a Niche for your Website Builder Business

Selecting a Niche for your Website Builder Business

If you run an agency or want to get into the business of building websites, you might have stumbled across website builders to assist you in your work. These tools are excellent for saving time and delivering value to customers. They create an end product that is high in quality, without requiring the difficult process of complete custom development. Using a website builder can save time, but if...

A/B testing your landing pages

A/B testing your landing pages

A/B testing is the art of trying two different versions of something out and seeing what gets better results. You can A/B test email campaigns, paid ad campaigns, and many other marketing activities. But today, we are going to talk about doing A/B testing on your website. Specifically with your landing pages. This can be trickier than doing A/B testing for email campaigns for example because...

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Inbound marketing for digital agencies

Inbound marketing for digital agencies

An Inbound Marketing Primer for Digital Agencies If you haven’t harnessed the power of inbound marketing, you could be losing customers and sales to your more savvy competitors. Inbound marketing allows companies of all sizes to compete on a level playing field without having to spend a fortune on print, direct mail or television advertising. I. What is inbound marketing? Simply put...

What Are Personas, Why Do They Matter, and How Do You Create Them?

What are personas, why do they matter and how do you create them

Apple, it goes without saying, is one of the most successful companies on earth. With Bloomberg recently reporting it as the first company to ever be valued at $800 billion, it’s hard to imagine a world where Apple isn’t on top. Before it became the technology giant we all know, however, Apple originally had trouble generating interest among consumers. Business Insider explained in...

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