CategoryDigital agencies

Advantages of using themes and theme blocks

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Advantages of using themes and theme blocks

If you work with websites, you’ve likely already noticed that there are patterns when it comes to creating them. They aren’t as bespoke as some people might have you assume. Many aspects of vastly different websites are identical. And yet sometimes it seems as though development spends time redoing the same thing over and over again. If only there were a way to save time. Well, there are many...

Trending Designs in Website Themes

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Design trends change from year to year. And if you’ve ever been to a website that seems like it’s stuck in the last decade, you know how important it is to stay current with design trends. If you aren’t keeping up with what’s popular in web design, it’s going to be hard to plan a redesign that helps propel you into the current year from a design perspective. That’s why we’ve compiled some...

A/B testing your landing pages

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A/B testing your landing pages

A/B testing is the art of trying two different versions of something out and seeing what gets better results. You can A/B test email campaigns, paid ad campaigns, and many other marketing activities. But today, we are going to talk about doing A/B testing on your website. Specifically with your landing pages. This can be trickier than doing A/B testing for email campaigns for example because...

What websites will look like in 2019

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What websites will look like in 2019

The web has been changing rapidly for years. There’s always something new on the horizon in web design and web development. The complex and dynamic nature of the internet lends itself to the rapid proliferation of new trends. Each year we see a new set of styles and standards that become attractive for business and brands to incorporate into their projects. Staying on top of these trends is...

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How to plan a website redesign

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How to plan a website redesign

Why should you redesign your website? It’s been a while since you’ve updated the look and feel of your website. And you’re ready for a change. Maybe you want to get more leads, maybe you just want to modernize your website. Whatever the reason, you’ll need to make sure your planning, and research set you up for success. But what do you need to do in order to successfully redesign your website? It...

3 Reasons You Should Launch a DIY Website Builder for Your Clients

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3 Reasons You Should Launch a DIY Website Builder for Your Clients

Your clients deserve the very best when you build them a website. The perfect design, the right sections for content, features, and other information. All of these things can make or break a clients website. That’s why you should let your clients participate. Give your clients a DIY website builder. A DIY website builder lets you start building a website by editing elements right on the page...

Inbound marketing for digital agencies

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Inbound marketing for digital agencies

An Inbound Marketing Primer for Digital Agencies If you haven’t harnessed the power of inbound marketing, you could be losing customers and sales to your more savvy competitors. Inbound marketing allows companies of all sizes to compete on a level playing field without having to spend a fortune on print, direct mail or television advertising. I. What is inbound marketing? Simply put...

6 Enterprise CMS solutions to offer to your clients

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Content Management Systems (CMS) are used to create and manage digital web content. You can use the software to create web pages, create and distribute copy and media, and manage websites. The most useful types of software offer extensions and themes that add different elements like modules, plugins, widgets, etc. Below are some of the software packages that digital web design and development...

6 Problems Digital Agencies Are Faced with Today

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There comes a time when even the most successful of digital agencies will experience issues within their industries. Some of these issues are small and can be handled with relatively no trouble, while some are potentially catastrophic and may result in a complete overhaul of the employed business model. What follows is a look at 6 problems that digital agencies of today may be faced with, and the...

What Are Personas, Why Do They Matter, and How Do You Create Them?

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What are personas, why do they matter and how do you create them

Apple, it goes without saying, is one of the most successful companies on earth. With Bloomberg recently reporting it as the first company to ever be valued at $800 billion, it’s hard to imagine a world where Apple isn’t on top. Before it became the technology giant we all know, however, Apple originally had trouble generating interest among consumers. Business Insider explained in...

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