3 Reasons You Should Launch a DIY Website Builder for Your Clients


Your clients deserve the very best when you build them a website. The perfect design, the right sections for content, features, and other information. All of these things can make or break a clients website. That’s why you should let your clients participate.

Give your clients a DIY website builder.

A DIY website builder lets you start building a website by editing elements right on the page. Most will let you edit content, drag and drop images and elements, and even add third-party services to your website, all from the convenience of your web browser.

You’ll also be able to take advantage of time and money savings, in addition to the improvements you’ll see in how projects progress from idea to completion.

Here are the top 3 reasons that providing your clients with a DIY website builder is the perfect way to provide value to both them, and your business:

1.) Your clients are used to using website builders already

Your clients are used to using website builders People today are familiar with a variety of different website builders. Each one offering a unique set of features and tools that let them design and build websites faster than ever before.

Squarespace is an extremely popular and ubiquitous website builder that your clients are likely familiar with and have even possibly used before. Squarespace is a really flexible website builder. It allows you to use various page types and define your own CSS to make customizations. The blog is also very good for a website builder, allowing you to leverage the power of a CMS like WordPress. All these features and it’s presence in online advertising make it a website builder your clients will most likely know of.

Wix is another popular with a twist. It’s different than other editors in this space in that it is a blank canvas website builder, which lets you design websites almost like you might edit a Google Drawing or a Powerpoint presentation. Something that some clients enjoy.

WordPress Elementor is a page builder for WordPress that your clients who have used WordPress may have heard of if they have explored website builders. WordPress doesn’t require a lot of technical knowledge, which is perfect for beginners. There are a wide variety of templates and plugins available as well which make it easy for people to add complex functionally to their website without much effort. This has made it one of the most popular platforms for hosting websites of all kinds.

And those are just some of the options available to people looking for website builders today. There are a seemingly infinite number of choices out there for every use case. If you’d like to see more, Site Builder Report is a great resource for learning all about the choices available on the market right now.

Your business will save time by not having to train most clients on the basic concepts of using a website builder. With some basic instructions and documentation, most of your clients will begin to start work on their websites independently. This will free up your time to run your business or work on additional projects.

2.) No Technical Experience Necessary

By using website builders, your clients don’t need to learn how to code. Some website builders offer the ability to add custom code, but most out of the box function perfectly fine without touching a single line of code.

Website builders are designed with non-technical users in mind and use the drag-and-drop technology and a user-friendly interface design, allowing the average person to edit content, upload media, and edit elements on a webpage with a simple click and drag of the mouse. All without having to write any code, and without having to worry about complex hosting and server requirements.

With a website builder, you can edit your website from anywhere without having to have knowledge of complex content management systems or version control systems. Website builders allow users to all the content on their website, including the underlying layout and style from the comfort of a web browser.

By avoiding code your clients can focus on what really matters to them. Their website! When you remove technical barriers you can help your clients define and accomplish their goals without all the fuss of tinkering with template or server code.

Your business will save money because you won’t need to invest in hiring as many developers. Custom development is expensive, and it’s hard to hire developers who provide consistent quality. By leveraging a website builder for your business you won’t have to worry about custom development for each individual project.

3.) Increase efficiency, and Don’t Redo Work

By using a DIY website builder you won’t have to help your clients with minor changes to their website. You can focus on larger issues and leave minor changes safely in the hands of your clients.

You also won’t have to help them do redesigns. Website builders have blocks and themes that allow your clients to change the design of their website without you having to undertake a complex redesign. They’ll also be able to preserve their content at the same time, both of you more time. You’ll both save money too!

Your business will be able to take advantage of time and cost savings by having a bulk of your design and development work done up front. You’ll also be able to speed up the ideation phase by giving clients direct access to the elements of the website that they would be using in their designs. Even affording time for minor changes, the ability of a website builder to avoid rework means direct time and cost savings for your business.

Because your clients are likely already familiar with website builders, it makes sense to give them the option to work on their own websites directly. In doing so you can give them the power they want and the savings you deserve. DIY website builders are more accessible than ever before. Now, it’s just a matter of choosing the one that will work right for you and your clients.

About the author

Matt Naus

I have been building web applications and other digital products for more then a decade. Currently on an exciting journey discovering the ins and outs of content marketing while growing my newest business. Dedicated to helping digital agencies and entrepreneurs around the world succeed!

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